A new launch is the initial sales release of a development — the earliest point a buyer can reserve a unit, typically before or just after construction breaks ground. Developers price new launches aggressively to drive early sales velocity, which funds the build.
Why It Matters
- —New launch units are usually the cheapest a project will ever be — prices step up at each subsequent release phase.
- —Unit choice (floor, view, layout) is widest at new launch and narrows as inventory sells.
- —Carries the highest construction-timeline risk of any status, since the longest runway to handover remains.
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